Made Up exposes the multibilliondollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks techniques and technologies.Cosmetics magnate Charles Revson a founder of Revlon was quoted as saying ampampampquotIn the factory we make cosmetics. In the store we sell hope.ampampampquot This pioneering entrepreneur who built an empire on the foundation of nail polish captured the unvarnished truth about the beauty business in a single metaphor hope in a jar.Made Up How the Beauty Industry Manipulates Consumers Preys on Womenampampamprsquos Insecurities and Promotes Unattainable Beauty Standards is a thorough examination of innovative and often controversial advertising practices used by beauty companies to persuade consumers mainly women to buy discretionary goods like cosmetics and scents. These approaches are clearly working the average American woman will spend around 300000 on facial products alone during her lifetime.