See yourself anew with Not Your Mother's Love for Hue Semi-Permanent Hair Color Creams. In a beautiful Violet Vibes purple shade, this hair color cream helps express every side of you with a fresh, fun hair color that doesn't involve a long-term commitment. Pick from five different customizable color shades or create your own by mixing Copper Blaze with any of the others. The color lasts four to six washes depending on the porosity of your hair, at which point you can ask yourself: stick with this color or try something new? This semi-permanent color cream has a fruity floral scent and is made with nourishing, clean ingredients like Sunflower Seed Oil, Avocado Oil, and Shea Butter for a dose of hydration that creates more manageable and softer hair. This temporary hair color is ammonia-free, peroxide-free, sulfate surfactant-free, silicone-free, paraben-free, cruelty-free, and vegan, and it is suitable for platinum blonde hair to light brown hair and safe for all hair types. Bring out more YOU with every new hue When you're ready to try your new look, use the pro brush and gloves to apply the semi-permanent color cream to clean, dry hair. Gently massage the cream into your hair until it's fully saturated, making sure to avoid your scalp. After 30 minutes, rinse hair thoroughly with cold water. Then, dry and style as desired. Violet Vibes semi-permanent hair color cream provides a fresh and fun hair color without the long-term commitment as well as softer, more manageable hair Formulated with clean ingredients like Sunflower Seed Oil, Avocado Oil, and Shea Butter for a nourishing dose of hydration Hair color lasts approximately 4-6 washes depending on the porosity of the hair (bleached hair is more porous ) Fruity floral scent that adds a whole new level of freshness to your color adventure Suitable for platinum blonde to light brown hair and safe for all hair types Ammonia-free, peroxide-free, sulfate surfactant-free, silicone-free, paraben-free, cruelty-free, and vegan Using gloves, apply to clean, dry hair and massage into hair to ensure full saturation while avoiding scalp, leave on for 30 minutes, rinse thoroughly with cold water, and then dry and style hair as desired Pick from five vibrant customizable shades or create your own by mixing Copper Blaze with any of the other colors