Featured inampnbspThe New York Times BloombergampnbspandampnbspVox The Shopping Revolutionampnbspis ampldquoa brisk and thoughtprovoking anatomy of shopping in the 21st centuryamprdquo Kirkus Reviews. The retail industry was already in the midst of unparalleled disruption. Then came COVID19. In a fully updated and expanded edition ofampnbspThe Shopping Revolution HowampnbspRetailers Succeed in an Era of Endless Disruption Accelerated by COVID19 Wharton professor Barbara E. Kahn a foremost retail expert examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companiesamprsquo ascendance and continued transformation in the face of unprecedented challenges. Kahn also the author ofampnbspGlobal Brand Power Leveraging Branding for LongTerm Growth examines In aampnbspbrandnew chapter how companies in China likeampnbspAlibabaampnbspJD.com andampnbspPinduoduoampnbsphave changed the game HowampnbspAmazonampnbspbecame the retailer of choice for a large portion of the US population and how other companies have chosen to work with them or have to compete against them ampnbspHowampnbspWalmartampnbspbeat out other grocers in the late 1990s to become the leader in food retailing and how they must pivot to hold their leadership position today ampnbspHowampnbspWarby Parkerampnbspdared to compete againstampnbspLuxotticaampnbspin the lucrative eyewear business and what that can tell startups about how to carve out a niche against a Goliath ampnbspHowampnbspSephoraampnbspdrew away customers from oncedominant department stores to become the goto retailers for beauty products. Kahn argues we are just witnessing the start of the radical changes in retail that have been hastened by the pandemic and will revolutionize shopping in every way. Building on these insights Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in todayamprsqu