Most current research on the evolution of Chinaâs propaganda discourse only touches upon recent variations of official propaganda rhetoric grounded in popular media. Here the research is extended by tapping into the most recently released popular cultural media narratives such as online documentaries films TV drama serials and education programs all of which are enlisted and co-opted by the state for propaganda goals. This book maps out the cutting-edge expansions of official propaganda that are embedded in the entertainment industry of contemporary China. Its case studies bring to light the progression of the mainstream propaganda discourse in terms of its merging cooperation and compromise with the commercial features of both the traditional and newly-emerging entertainment media. In particular it examines a group of mass entertainment products which include two best-selling mainstream blockbusters two on-line commercial web documentaries the China Central Television Moon Festival Gala series socialist revolutionary TV drama serials and a prime time science and education program. In so doing it forefronts the up-to-date developments and novelties of state propaganda: its motives reasoning and approaches within the mediasphere of todayâs China. Illustrating how the CCP propaganda apparatus and tactics evolve and become embedded in popular media products this book will be of interest to students and scholars of Chinese studies Media Studies and Popular Cultural Studies. . Language: English