Naturally made baby toothpaste Yummy blueberry flavour Contains organic Calendula and Xylitol Jack N' Jill Natural Toothpaste is Aussie made, completely safe to swallow and comes in five varieties of certified organic flavours; Raspberry, Banana, Strawberry, Blueberry & Blackcurrant. They also contain certified organic Calendula (Helps soothe gums) and Xylitol (a natural cavity fighter). We know how hard it is to get young ones to brush – or allow parents to brush – which is why we want it to be a yummy and fun experience for them, as well as safe. Jack N' Jill is absolutely free of anything GMO and free of Palm Oil derivatives. Directions: Wash your hands Use a small amount on finger or toothbrush. With minimum pressure, brush with a circular motion twice a day. Not harmful if swallowed. Suitable from 6 months. Ingredients Xylitol, Purified Water, Glycerin (Coconut derived) , Silica, Organic Blueberry Flavour, Xanthan Gum, Organic Calendula Officinalis Extract, Potassium Sorbate (Naturally derived), Citric Acid. Free from: Free of anything GMO and free of Palm Oil derivatives.