The groundbreaking approach used by todays best professional service partners to win retain and grow client relationships.There is a growing problem in the professional services industry that is often acknowledged but rarely discussed openly clientseven longstanding ones for whom firms have delivered unquestioned value in the pastampampamp8212are much less loyal to firms and partners than they once were. This dramatic shift in client behavior has rendered traditional approaches to business development not only ineffective but counterproductive.But top performers have figured out a radical new approach that is redefining what it means to be a ampampamp34rainmakerampampamp34 in todays professional services market.Drawing on a comprehensive quantitative study of nearly 3000 partnersampampamp8212spanning law accounting consulting investment banking executive search and public relationsampampamp8212The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of themampampamp8212the Activatorampampamp8212drives consistent growth.Activators deeply embed business development habits into their daily workflow aggressively leverage their internal and external networks and proactively deliver both business and personal value to clientsampampamp8212all of which not only helps shield them from the vagaries of modern client buying behavior but also lays the groundwork for stickier longerlasting relationships.Packed with eyeopening data counterintuitive insights and robust case examplesampampamp8212as well as the trademark storytelling abilities of the researchers who produced such business blockbusters as The Challenger book The Effortless Experience and The JOLT Effectampampamp8212The Activator Advantage provides the road map for any professional services partner or firm leader looking to chart a path to greater client engagement internal collaboration revenue growth and firm profitability in the new era of