Cleanse and brighten your blonde highlights with John Frieda Highlight Activating Shampoo. This Highlight Activating Shampoo, gently removes dark, dull build-up, so you can reveal a full spectrum of blonde tones. Suitable for use on natural or color-treated hair and for use on highlights lowlights. CLEANSING COLOR PROTECTION - Reveal natural-looking blonde shades and tones while cleansing and nourishing blonde hair. NATURAL OR HIGHLIGHTED HAIR - Carefully formulated shampoo for natural or highlighted hair FOR LIGHTER BLONDES - Maintains and enhances color for blondes while revealing a multi-dimensional range of tones and highlights. Removes dull, dark build-up for a brilliant shine. NEW VALUE SIZE - Get more for your money with 20% more shampoo in one bottle, for blonde color that lasts. SUITABLE FOR COLOR TREATED HAIR - John Frieda hair products have been developed suitable for use on natural, color-treated, or highlighted hair. Expiration Date: We have fresh stock each week with exceptional expiration dates prior to JANUARY 2024. Products will expire no later than six months to 1 year after receipt. Product Packaging: Please note that some manufacturer may often change their packaging. This product may arrive different from what is pictured. We will always ship the most up-to-date packaging to our customers. Please contact us if you have any questions about this product or would like to request an older version of this product. Healthcare Disclaimer: Content on this site is for reference purposes only. does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. UPC: 717226280719 Weight: 16.99 oz OSE: MY20098-01-836-2022616-WAL828458741