Color while you cleanse Keracolor Color + Clenditioner is a non-lather conditioning cleanser designed to instantly infuse color into hair with every wash. Benefits 3-in-1: Color, Cleanse & ConditionBuildable hues intensify with each washInstantly achieve bold hues, refresh salon color or tone"Kind color" promotes the health of hair as well as beautyLather-free formula protects color-treated hair's vibrancyCocktail multiple colors for completely custom huesColor results last between 10 to 15 shampoosThe lighter your starting color, the more intense results will be Key Ingredients Keratin promotes strength, shine & softnessCoconut Oil provides lush hydration for shine and softnessShea Butter helps seal in moisture for more radiant colorRosehip Seed's antioxidants nourish hair and scalpJojoba Oil helps strengthen hair with B-complex vitamins Suggested Use: Saturate hair with water, and apply a generous amount of Color + Clenditioner. If applying to entire head of hair, comb from roots to ends to evenly distribute product. If applying to specific areas work through with fingers. Leave on for 3-20 minutes and rinse thoroughly. For maximum intensity, multiple applications may be needed to achieve desired tone. Color + Clenditioner can be applied to dry hair for a bolder color. The longer Color + Clenditioner sits on the hair the more color it will deposit. The lighter and more 'white blonde' the hair is the more true to tone the results from Color + Clenditioner will be. To maintain Color + Clenditioner results, alternate with Clenditioner. Color will start to lighten with each wash when a traditional shampoo is used. Pro Tips: Make sure enough product is being used. Hair should be saturated and product should be combed roots to ends. Yellow/brassy blonde tones may play in effect with end result depending on Color + chosen. Silver, Silver Blue, Light Pink and Platinum are geared towards the light blondes. The Silver may turn a greenish hue IF the hair has any yellow tones, Platinum will brighten blonde hair, Silver Blue will counter any brassy/orange tones. Precaution: This product may cause skin irritation on certain individuals. A preliminary patch and strand test should be performed before use. This product must not be used for dying the eyelashes or eyebrows. Rinse immediately with water if eye contact occurs. Direct Dyes should not be removed with ammonia/peroxide. If you are making a drastic color change, consult a salon professional. Expiration Date: We have fresh stock each week with exceptional expiration dates prior to APRIL 2024. Products will expire no later than six months to 1 year after receipt. Product Packaging: Please note that some manufacturer may often change their packaging. This product may arrive different from what is pictured. We will always ship the most up-to-date packaging to our customers. Please contact us if you have any questions about this product or would like to request an older version of this product. Healthcare Disclaimer: Content on this site is for reference purposes only. OTC Shoppe Express does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels.