L'Oreal Preference Hair Dye Luminous Permanent Hair Colour 10.21 Stockholm   Description L'Oréal Paris Preference the expert of permanent fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test.     Ingredients: 1242515 - Colourant Gel: Aqua / Water Trideceth-2 Carboxamide MEA Propylene Glycol Hexylene Glycol PEG-2 Oleamine Polyglyceryl-4 Oleyl Ether Ammonium Hydroxide Oleyl Alcohol Alcohol Denat. Polyglyceryl-2 Oleyl Ether Oleic Acid Sodium Diethylaminopropyl Cocoaspartamide 24-Diaminophenoxyethanol HCL m-Aminophenol Sodium Metabisulfite Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL Ammonium Acetate p-Phenylenediamine Resorcinol EDTA Erythorbic Acid Parfum / Fragrance. (F.I.L. C234324/1) 1152439 - Developer Cream: Aqua / Water Hydrogen Peroxide Cetearyl Alcohol Sodium Salicylate Trideceth-2 Carboxamide MEA Phosphoric Acid Ceteareth-25 Tetrasodium Etidronate Tetrasodium Pyrophosphate Glycerin. (F.I.L. C202318/2) 1217043 A- Shine Protect Conditioner: Aqua / Water Cetearyl Alcohol Glycerin Behentrimonium Chloride Candelilla Cera / Candelillawax Amodimethicone Cetyl Esters Isopropyl Alcohol Tocopheryl Acetate Sodium PCA Phenoxyethanol Ethylhexyl Salicylate Trideceth-6 Chlorhexidine Digluconate Limonene Camelina Sativa Seed Oil Linalool Benzyl Alcohol Benzyl Benzoate Geraniol Cetrimonium Chloride Citronellol Hexyl Cinnamal Amyl Cinnamal Parfum / Fragrance. (F.I.L. C232981/1) 1200281 - Precious Oil: PPG-5-Ceteth-20 Helianthus Annuus Seed Oil / Sunflower Seed Oil Parfum / Fragrance Cocos Nucifera Oil / Coconut Oil Tocopherol Camellia Oleifera Seed Oil. (F.I.L. C234136/1)