This revitalizing violet shampoo corrects brassiness and yellow tones while brightening natural highlights for hair that is healthier, shinier, lit from within.How To Use: Lather, indulge, rinse.Benefits: Sulfate-free shampoo is specially designed to gently cleanse without affecting the brilliance of color. Contains optimal level of violet pigment to visibly brighten and eliminate brassiness.Ingredients - Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower Extracts) defends hair from oxidative stress, photoaging and the deterioration of natural keratin, all while protecting from the drying, damaging and color-depleting effects of the elements.- Pure Violet Pigment and Reflective Pearl corrects brassiness, tones highlights and imparts luminescent brightness and shine.- Brightening Complex (Lemon, Ginger Root and Chamomile Extracts) optimizes shade, tonality and luminosity.- Coconut and Corn-Derived Cleansers provide gentle yet efficient cleansing so that optimal clarity is maintained for vibrant color.- Purple Orchid Extract, known as the flower of longevity, repairs damaged hair, conditions and prevents moisture loss.- Swiss Garden Cress Sprouts, high in phyto-nutrients, detoxify and protect the hair from environmental stress factors, pollutants and natural oxidation to help maintain color vibrancy.- Flax Extract helps to conserve melanin in the hair follicle.- Multi-UV Protection shields hair from the color-depleting, fading and drying effects of the sun’s rays and UV exposure.- Dermatologist tested. Formulated without parabens, sulfates or sodium chloride. Color and keratin treatment safe. UV protection for hair. Vegan, cruelty-free and gluten-free.