INTENSE MOISTURE TO DEEPLY HYDRATEVisibly replenish dry, lifeless hair and protect inner hair bonds against future damage. Gently cleanse and hydrate your strands with a dose of added moisture. Our Daily Moisture Renewal Shampoo provides a nutrient-rich lather that penetrates deep into hair to deliver 2X the moisture needed to hydrate and replenish dry hair. Get a burst of hydration with every wash as our moisturizing conditioner works to instantly nourish dry hair for optimal softness from root to tip.Our new and improved formula offers 72-hour intense moisture and two times the pro-vitamins for luxury repair results without the luxury price tag. This nutrient-rich formula is packed with antioxidants and two times the amount of pro-vitamin B5 to help strengthen existing hair bonds and build new ones. Moisturizing lipids absorb into each strand to rebuild and restore hair with moisture while a powerful antioxidant goes deep into hair's core to protect existing bonds by reducing free radical damage. Enjoy hydrated hair that's touchably soft and smells like an indulgent blend of creamy berries.Crafted to hydrate all hair types and is gentle enough for use on permed or color-treated hair. Free of parabens and colorants for no harsh stripping. HOW TO USE: Use with every hair wash. After shampooing, dispense a generous amount of conditioner and gently massage into wet hair starting at the tips where hair is most damaged. Work through upwards to saturate the rest of the strands. Leave in for 1-2 minutes before rinsing thoroughly. Tip: Use more product on longer, thicker hair. 72-HR INTENSE MOISTURE: Shampoo & conditioning system deeply hydrates for 72 hours**vs. non-conditioning shampoo 2X THE PRO-VITAMINS: Now with twice the amount of pro-vitamin B5 to help hydrate and strengthen hair STRENGTHENS & BUILDS NEW HAIR BONDS: Stronger bonds mean stonger hair that's less prone to breakage 0% PARABENS & COLORANTS: Nutrient rich, Color safe, Gentle nourishment, no weigh down