The Humble Co. Sensitive toothpaste is specially formulated for sensitive teeth and offers daily protection without irritation.  With 1450 ppm of fluoride and hydroxyapatite, it helps strengthen enamel, prevent cavities, and relieve sensitivity. Made with 99.4% natural ingredients and COSMOS certification, it contains no SLS or artificial sweeteners. Packaged in an aluminum tube for unlimited recycling, it keeps your oral care routine gentle, effective, and sustainable. Strengthens enamelGentle daily formulaCombats sensitivity triggers Dentists recommend the 2/2 rule: brush your teeth for 2 minutes in the morning and 2 minutes at night with a soft-bristled toothbrush and fluoride toothpaste. Use the toothpaste within 12 months after opening the seal. Store in a cool, dry place away from direct sunlight. Certified by COSMOS.